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WEST TEXAS PHOTOGRAPHERS

SUPPORTING PHOTOGRAPHERS THROUGH COMMUNITY AND EDUCATION

scott detweiler "The creative process"


Together we will explore my creative process, from idea to completion. I talk about my approach to lighting, storytelling, and final production. Since the advent of AI on the scene, much of this has recently adapted to this new technology and it has streamlined some of my process as well as introduced a lot of new client sales opportunities. We will spend our time together looking at how I tie all of this together to build a successful fine art offering.

As a Physics major, I enjoy the technical aspects of photography. I like to know my camera settings, angles, focus depth, fall-off, and other elements of the scene that directly affect the result. By understanding these things, it becomes much easier to make creative decisions. Our studio challenges each other to set up complete scenes and take a single photo without test shots. This has dramatically improved our abilities to create successful scenes from our imagination, even on location or group shoots where planning isn't much of an option. We are always learning and trying new ideas. Most of my work is now commercial photography, retouching, boudoir, fine-art, and 3D modeling photography. I also do corporate headshots, catalog, and magazine work but love the occasional commission for something much more artistic. Teaching others is something I enjoy doing via workshops, speaking engagements, or traveling to shoots as often as possible. I also do themed shoots, seminars on lighting, posing, and post-production seminars that are open to the public at my studio near Milwaukee, WI.

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West Texas Photographers is an association made up of professional, enthusiast and student photographers from the Lubbock, Amarillo, Midland, Abilene areas of Texas and Eastern New Mexico. 

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806-781-2747

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Lubbock, TX 79407

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